FILM[ME]BRAZIL

15 directors. 1 camera. A small taste of Brazilian creativity. During the 2016 Cannes Lions we were tasked by FilmBrazil to demonstrate the huge talent of Brazil's audiovisual industry to the world's best creatives and producers. So we came up with Film[ME]Brazil, a social media campaign in which we produced short films for some of the most renowned people in international advertising. We then used their personal social media channels to promote the campaign. With no media budget, this smart move allowed us to reach thousands of ad people and a bunch of agencies around the world. All possible future clients for FilmBrazil. With dozens of scripts in hand and a limited film crew, we called upon 15 Brazilian directors to shoot our films on site during Cannes Festival. The result: simple and fun social media videos with completely different looks and styles for each guest star. Guests: Philip Thomas (Cannes Lions - CEO) Joe Alexander (The Martin Agency - CCO) Claudio Lima (Ogilvy Brazil - CCO) Veronica Beach (David - Global Head of Production) Beto Cocito (DDB Argentina - ECD) Jeff Ferro (Pereira & O’Dell - VP of Production) Rafael Rizuto / Eduardo Marques (180 LA - ECD) Chacho Puebla (LOLA Mullen Lowe - CCO) Pancho Cassis (LOLA Mullen Lowe - ECD) Raymond Chin (Sapient Nitro Shanghai - ECD) Fabio Seidl (360i NY - Group CD) Diane Jackson (DDB Chicago - Chief Production Officer) Bruno Oppido (DDB NY - Head of Art / CD) Thiago Carvalho (DDB NY - CD) Rodrigo Castellari (F/Nazca Saatchi & Saatchi - CD) Rodrigo Burdman (Grey NY - ACD) Mark Peters (TBWA Chiat/Day - CD)

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