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Brazilian Creative Leader ------------------------ EXPERIENCE - Global Head Of Design at GUT Network (2024 - ) - ECD at GUT São Paulo (2021 - 2024) - Creative Director - Wunderman Thompson (2020 - 2021) - Creative Director - BETC (2019 - 2020) - Creative / Art Director at F/Nazca Saatchi & Saatchi (2014-2019) - Art Director at Leo Burnett Tailor Made (2011 - 2014) - Art Director at DM9DDB (2007 - 2011) - Art Director at Publicis Brazil (2005 - 2007) ------------------------ CLIENTS Coca Cola, AB InBev (Global and Local Brands), Kraft Heinz, Google, Samsung, Netflix, Mercado Livre, Mercado pago, FIAT, Honda, PSA (Peugeot Citroen), P&G, BR Foods (Sadia), Itau Bank, Havaianas ------------------------ AWARDS Ranked #1 Brazilian ECD in the world - The Drum’s 2023 Ranked #2 Latin America ECD - The One Show 2022 Ranked #8 Global ECD - The One Show 2022 GUT - Cannes 2023 Independent Network Of The Year DM9BBD - Cannes 2009 Agency Of The Year CANNES x33 GRAND PRIX / MEDIA / Travel, Leisure, Retail, Restaurants & Fast Food Chains Gold / Radio & Audio / Use Of Music Silver / MEDIA / Use of Brand or Product Integration into a Programme or Platform Silver / BRAND EXPERIENCE AND ACTIVATION / Travel, Leisure, Retail, Restaurants & Fast Food Chains Silver / CREATIVE COMMERCE / Travel, Leisure, Retail, Restaurants & Fast Food Chains Silver / DIRECT / Use of Print/Outdoor Silver / ENTERTAINMENT LIONS FOR MUSIC / Fan Engagement/Community Building Silver / PR / Brand Voice & Strategic Storytelling Silver / ENTERTAINMENT FOR MUSIC / Influencer & Co-creation Silver / DIRECT / Gaming Silver / MEDIA / Use of Brand or Product Integration into a Program os Platform Silver / ENTERTAINMENT FOR MUSIC / Production of Exclusive Artist Content in Partnership with a Brand or a Cause Silver / DIRECT / Real-time Response Silver / PR / Real-Time Response Silver / Creative Effectiveness Bronze / GLASS: The Lion For Change Bronze / BRAND EXPERIENCE AND ACTIVATION / Social Behaviour & Cultural Insight Bronze / MEDIA / Travel, Leisure, Retail, Restaurants & Fast Food Chains Bronze / BRAND EXPERIENCE AND ACTIVATION / Live Brand Experience or Activation Bronze / BRAND EXPERIENCE & ACTIVATION / Social Engagement & Integration for Live Experience Bronze / SOCIAL & INFLUENCER / Partnership Bronze / MEDIA / Use of Screens & Audio Visual Platforms Bronze / DIRECT / Use of Print & Outdoor Bronze / CREATIVE B2B / Targeting & Engagement Bonze / CREATIVE COMMERCE / Entertainment Commerce Bronze / RADIO & AUDIO / Retail Bronze / BRANDED CONTENT & ENTERTAINMENT LIONS Bronze / ENTERTAINMENT / Partnership with Talent Bronze / INDUSTRY CRAFT / Art Direction / Packaging Design Bronze / RADIO & AUDIO / Corporate Purpose & Social Responsability Bronze / CREATIVE STRATEGY / Brave Brands Bronze / PRINT & PUBLISHING / Local Brand Bronze / SOCIAL & INFLUENCER / Innovative Use of Influencers Shortlist INNOVATION LIONS / Applied Innovation D&AD x12 Graphite Pencil / Media / Use of Talent & Influencers Graphite Pencil / Digital / Use of Talent & Influencers Graphite Pencil / Design / Packaging Design / Limited Edition Graphite Pencil / Design / Branding / Tactical Wood Pencil / Gaming / Brand Partnership Wood Pencil / Gaming / User Participation Wood Pencil / Experiential / Community Wood Pencil / E-commerce / Cultural Experiences Wood Pencil / Craft / Art Direction / Integrated Wood Pencil / Advertising / Press & Outdoor / Poster Campaign Wood Pencil / Design / Branding / New Branding Schemes Wood Pencil / Press & Outdoor / Tactical Press Adverts Shortlist / Press & Outdoor / Poster Campaigns / 2022 Shortlist / Entertainment / Use of Micro-Talent & Influencers Shortlist / Film / Cinematography / TV Commercials THE ONE SHOW x14 GRAND PRIX (Best Of Discipline) - Interactive, Online & Mobile / Online Community Gold Pencil / Interactive, Online & Mobile / Brand Partnerships Gold Pencil / Experiential & Immersive / Brand Partnerships Silver Pencil / Branded Entertainment / Brand Partnerships Silver Pencil / Public Relations / Community Building Silver Pencil / Social Media / Livestream Silver Pencil / PR / Current Event Response Bronze Pencil / Social Media / Influencer Marketing - Single Channel Bronze Pencil / Direct Marketing / Targeted Video - Online Bronze Pencil / Direct Marketing / Brand Partnerships Bonze Pencil / Gaming - PC Games / Brand Integration / Placement Bronze Pencil / Branded Entertainment / Brand Partnerships Bonze Pencil / Design / Packaging Speciality Bronze Pencil / Design / Craft Art Diection Merit Award / Branded Entertainment / Experiential - Virtual Events Merit Award / Direct Marketing / Physical Items Merit Award / Print - Promotional Items / Physical Products Merit Award / IP & Products / Physical Product Merit Award / Direct Marketing / Physical Items Merit Award / Print / Posters Series Merit Award / Design / Design fo the greater good Merit Award / Design / Public Service / Outdoor and Posters Campaign Merit Award - Coca-Cola - We Are Mello Merit Award - Mercado Livre - Files of Freedom Merit Award - Mercado Livre - The Best-seller Constitution Merit Award - Mercado Livre - The Best-seller Constitution Merit Award - Mercado Livre - Files of Freedom Merit Award - Mercado Livre - Files of Freedom BRAZIL’S CREATIVE CLUB 15 Golds 21 Silvers 30 Bronzes + 60 in book EFFIES 13 Golds 12 Silvers 10 Bronzes The WARC Awards Global GRAND PRIX ANDY Awards 5 Golds CLIO AWARDS 5 Golds + Silvers + Bronzes NY FESTIVAL Golds + Silvers + Bronzes CICLOPE Golds + Silvers + Bronzes PROFISSIONAIS DO ANO National Campaign Winner EL OJO Golds + Silvers + Bronzes FIAP Golds + Silvers + Bronzes WAVE FESTIVAL Golds + Silvers + Bronzes YOUNG LION 2009 2010 #1 most downloaded App at App Store ------------------------ JURYS - New York Festival 2025 (Executive Jury) - AICP 2025 (Executive Jury)) - Ciclope 2023 - Jury President - Effie Awards - Andy Awards - YDA (Young Director Award by Shots) - CCSP 2025 (Brazilian Creative Club) Jury President - CCSP 2023 (Brazilian Creative Club) - CCSP 2022 (Brazilian Creative Club) - CCSP 2021 (Brazilian Creative Club) Jury President - CCSP 2018 (Brazilian Creative Club) - CCSP 2014 (Brazilian Creative Club) - Profissionais do Ano (Top Brazilian Award) 2020 - Young Lions Brazil - ABP (Brazil Advertising Association) mucamelo@gmail.com