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Global Creative Leader Murilo Melo leads the global design operation at GUT Network. After four years as Executive Creative Director at GUT São Paulo, he founded GUT Design, the network’s first global design vertical. Besides the business unit, as Global Head of Design, he oversees design and craft excellence across all GUT offices worldwide, driving creative and craft consistency. With over 20 years of experience and more than 35 Cannes Lions, including a Grand Prix, plus wins at D&AD, The One Show, Effie and Clio, Murilo has built a career at the intersection of creativity, design and storytelling. ------------------------ EXPERIENCE - Global Head Of Design at GUT Network (2024 - ) - ECD at GUT São Paulo (2021 - 2024) - Creative Director - Wunderman Thompson (2020 - 2021) - Creative Director - BETC (2019 - 2020) - Creative / Art Director at F/Nazca Saatchi & Saatchi (2014-2019) - Art Director at Leo Burnett Tailor Made (2011 - 2014) - Art Director at DM9DDB (2007 - 2011) - Art Director at Publicis Brazil (2005 - 2007) ------------------------ CLIENTS Coca Cola, AB InBev (Global and Local Brands), Kraft Heinz, Google, Samsung, Netflix, Mercado Livre, Mercado pago, FIAT, Honda, PSA (Peugeot Citroen), P&G, BR Foods (Sadia), Itau Bank, Havaianas ------------------------ AWARDS Ranked #1 Brazilian ECD in the world - The Drum’s 2023 Ranked #2 Latin America ECD - The One Show 2022 Ranked #8 Global ECD - The One Show 2022 GUT - Cannes 2023 Independent Network Of The Year DM9BBD - Cannes 2009 Agency Of The Year CANNES 35+ GRAND PRIX / MEDIA / Travel, Leisure, Retail, Restaurants & Fast Food Chains Gold / Radio & Audio / Use Of Music Silver / MEDIA / Use of Brand or Product Integration into a Programme or Platform Silver / BRAND EXPERIENCE AND ACTIVATION / Travel, Leisure, Retail, Restaurants & Fast Food Chains Silver / CREATIVE COMMERCE / Travel, Leisure, Retail, Restaurants & Fast Food Chains Silver / DIRECT / Use of Print/Outdoor Silver / ENTERTAINMENT LIONS FOR MUSIC / Fan Engagement/Community Building Silver / PR / Brand Voice & Strategic Storytelling Silver / ENTERTAINMENT FOR MUSIC / Influencer & Co-creation Silver / DIRECT / Gaming Silver / MEDIA / Use of Brand or Product Integration into a Program os Platform Silver / ENTERTAINMENT FOR MUSIC / Production of Exclusive Artist Content in Partnership with a Brand or a Cause Silver / DIRECT / Real-time Response Silver / PR / Real-Time Response Silver / Creative Effectiveness Bronze / GLASS: The Lion For Change Bronze / BRAND EXPERIENCE AND ACTIVATION / Social Behaviour & Cultural Insight Bronze / MEDIA / Travel, Leisure, Retail, Restaurants & Fast Food Chains Bronze / BRAND EXPERIENCE AND ACTIVATION / Live Brand Experience or Activation Bronze / BRAND EXPERIENCE & ACTIVATION / Social Engagement & Integration for Live Experience Bronze / SOCIAL & INFLUENCER / Partnership Bronze / MEDIA / Use of Screens & Audio Visual Platforms Bronze / DIRECT / Use of Print & Outdoor Bronze / CREATIVE B2B / Targeting & Engagement Bonze / CREATIVE COMMERCE / Entertainment Commerce Bronze / RADIO & AUDIO / Retail Bronze / BRANDED CONTENT & ENTERTAINMENT LIONS Bronze / ENTERTAINMENT / Partnership with Talent Bronze / INDUSTRY CRAFT / Art Direction / Packaging Design Bronze / RADIO & AUDIO / Corporate Purpose & Social Responsability Bronze / CREATIVE STRATEGY / Brave Brands Bronze / PRINT & PUBLISHING / Local Brand Bronze / SOCIAL & INFLUENCER / Innovative Use of Influencers Shortlist INNOVATION LIONS / Applied Innovation D&AD x12 Graphite Pencil / Media / Use of Talent & Influencers Graphite Pencil / Digital / Use of Talent & Influencers Graphite Pencil / Design / Packaging Design / Limited Edition Graphite Pencil / Design / Branding / Tactical Wood Pencil / Gaming / Brand Partnership Wood Pencil / Gaming / User Participation Wood Pencil / Experiential / Community Wood Pencil / E-commerce / Cultural Experiences Wood Pencil / Craft / Art Direction / Integrated Wood Pencil / Advertising / Press & Outdoor / Poster Campaign Wood Pencil / Design / Branding / New Branding Schemes Wood Pencil / Press & Outdoor / Tactical Press Adverts Shortlist / Press & Outdoor / Poster Campaigns / 2022 Shortlist / Entertainment / Use of Micro-Talent & Influencers Shortlist / Film / Cinematography / TV Commercials THE ONE SHOW x14 GRAND PRIX (Best Of Discipline) - Interactive, Online & Mobile / Online Community Gold Pencil / Interactive, Online & Mobile / Brand Partnerships Gold Pencil / Experiential & Immersive / Brand Partnerships Silver Pencil / Branded Entertainment / Brand Partnerships Silver Pencil / Public Relations / Community Building Silver Pencil / Social Media / Livestream Silver Pencil / PR / Current Event Response Bronze Pencil / Social Media / Influencer Marketing - Single Channel Bronze Pencil / Direct Marketing / Targeted Video - Online Bronze Pencil / Direct Marketing / Brand Partnerships Bonze Pencil / Gaming - PC Games / Brand Integration / Placement Bronze Pencil / Branded Entertainment / Brand Partnerships Bonze Pencil / Design / Packaging Speciality Bronze Pencil / Design / Craft Art Diection Merit Award / Branded Entertainment / Experiential - Virtual Events Merit Award / Direct Marketing / Physical Items Merit Award / Print - Promotional Items / Physical Products Merit Award / IP & Products / Physical Product Merit Award / Direct Marketing / Physical Items Merit Award / Print / Posters Series Merit Award / Design / Design fo the greater good Merit Award / Design / Public Service / Outdoor and Posters Campaign Merit Award - Coca-Cola - We Are Mello Merit Award - Mercado Livre - Files of Freedom Merit Award - Mercado Livre - The Best-seller Constitution Merit Award - Mercado Livre - The Best-seller Constitution Merit Award - Mercado Livre - Files of Freedom Merit Award - Mercado Livre - Files of Freedom BRAZIL’S CREATIVE CLUB 16 Golds 25 Silvers 31 Bronzes + 60 in book EFFIES 13 Golds 12 Silvers 10 Bronzes The WARC Awards Global GRAND PRIX ANDY Awards 5 Golds CLIO AWARDS 5 Golds + Silvers + Bronzes NY FESTIVAL Golds + Silvers + Bronzes CICLOPE Golds + Silvers + Bronzes PROFISSIONAIS DO ANO National Campaign Winner EL OJO Golds + Silvers + Bronzes FIAP Golds + Silvers + Bronzes WAVE FESTIVAL Golds + Silvers + Bronzes YOUNG LION 2009 2010 #1 most downloaded App at App Store ------------------------ JURYS - New York Festival 2025 (Executive Jury) - AICP 2025 (Executive Jury)) - Ciclope 2023 - Jury President - Effie Awards - Andy Awards - YDA (Young Director Award by Shots) - CCSP 2025 (Brazilian Creative Club) Jury President - CCSP 2023 (Brazilian Creative Club) - CCSP 2022 (Brazilian Creative Club) - CCSP 2021 (Brazilian Creative Club) Jury President - CCSP 2018 (Brazilian Creative Club) - CCSP 2014 (Brazilian Creative Club) - Profissionais do Ano (Top Brazilian Award) 2020 - Young Lions Brazil - ABP (Brazil Advertising Association) mucamelo@gmail.com