Murilo Melo / ECD (Art Director)

Brazilian creative based in Sao Paulo . ------------------------ EXPERIENCE - ECD & Head Of Design at GUT (current) - Creative Director - Wunderman Thompson - Creative Director - BETC - Creative / Art Director at F/Nazca Saatchi & Saatchi (2014-2019) - Art Director at Leo Burnett Tailor Made (2011 - 2014) - Art Director at DM9DDB (2007 - 2011) - Art Director at Publicis Brazil (2005 - 2007) ------------------------ CLIENTS Coca Cola, Netflix, AB Inbev (Skol, Guarana Antarctica, Bohemia), Kraft Heinz, Google, Samsung, FIAT, Honda, PSA (Peugeot Citroen), Mercado Livre, Mercado pago, P&G, BR Foods (Sadia), Itau Bank, Mizuno ------------------------ AWARDS Ranked #1 Brazilian ECD in the world - The Drum’s 2023 Ranked #2 Latin America ECD - The One Show 2022 Ranked #8 Global ECD - The One Show 2022 THE ONE SHOW Grand Prix (Best Of Discipline) - Interactive, Online & Mobile / Online Community Gold Pencil / Interactive, Online & Mobile / Brand Partnerships Gold Pencil / Experiential & Immersive / Brand Partnerships Silver Pencil / Branded Entertainment / Brand Partnerships Silver Pencil / Public Relations / Community Building Silver Pencil / Social Media / Livestream Silver Pencil / PR / Current Event Response Bronze Pencil / Social Media / Influencer Marketing - Single Channel Bronze Pencil / Direct Marketing / Targeted Video - Online Bronze Pencil / Direct Marketing / Brand Partnerships Bonze Pencil / Gaming - PC Games / Brand Integration / Placement Bronze Pencil / Branded Entertainment / Brand Partnerships Bonze Pencil / Design / Packaging Speciality Bronze Pencil / Design / Craft Art Diection Merit Award / Branded Entertainment / Experiential - Virtual Events Merit Award / Direct Marketing / Physical Items Merit Award / Print - Promotional Items / Physical Products Merit Award / IP & Products / Physical Product Merit Award / Direct Marketing / Physical Items Merit Award / Print / Posters Series Merit Award / Design / Design fo the greater good Merit Award / Design / Public Service / Outdoor and Posters Campaign Merit Award - Coca-Cola - We Are Mello Merit Award - Mercado Livre - Files of Freedom Merit Award - Mercado Livre - The Best-seller Constitution Merit Award - Mercado Livre - The Best-seller Constitution Merit Award - Mercado Livre - Files of Freedom Merit Award - Mercado Livre - Files of Freedom D&AD Graphite Pencil / Media / Use of Talent & Influencers Graphite Pencil / Digital / Use of Talent & Influencers Graphite Pencil / Design / Packaging Design / Limited Edition Graphite Pencil / Design / Branding / Tactical Wood Pencil / Gaming / Brand Partnership Wood Pencil / Gaming / User Participation Wood Pencil / Experiential / Community Wood Pencil / E-commerce / Cultural Experiences Wood Pencil / Craft / Art Direction / Integrated Wood Pencil / Advertising / Press & Outdoor / Poster Campaign Wood Pencil / Design / Branding / New Branding Schemes Wood Pencil / Press & Outdoor / Tactical Press Adverts Shortlist / Press & Outdoor / Poster Campaigns / 2022 Shortlist / Entertainment / Use of Micro-Talent & Influencers Shortlist / Film / Cinematography / TV Commercials CANNES Gold / Radio & Audio / Use Of Music Silver / Entertainment For Music / Influencer & Co-creation Silver / Direct / Gaming Silver / Media / Use of Brand or Product Integration into a Program os Platform Silver / Entertainment For Music / Production of Exclusive Artist Content in Partnership with a Brand or a Cause Silver / Direct / Real-time Response Silver / PR / Real-Time Response Bronze / Brand Experience & Activation / Social Engagement & Integration for Live Experience Bronze / Social & Influencer / Partnership Bronze / Direct / Use of Print & Outdoor Bronze / Creative B2B / Targeting & Engagement Bonze / Creative Commerce / Entertainment Commerce Bronze / Radio & Audio / Retail Bronze / Branded Content & Entertainment Lions Bronze / Entertainment / Partnership with Talent Bronze / Industry Craft / Art Direction / Packaging Design Bronze / Radio & Audio / Corporate Purpose & Social Responsability Bronze / Creative Strategy / Brave Brands Bronze / Print & Publishing / Local Brand Bronze / Social & Influencer / Innovative Use of Influencers Shortlist Innovation Lions / Applied Innovation BRAZIL’S CREATIVE CLUB 11 Golds 15 Silvers 26 Bronzes + 60 in book EFFIES 2 Golds 2 Silvers 5 Bronzes ANDY Awards 3 Golds CLIO AWARDS 4 Golds + Silvers + Bronzes NY FESTIVAL Golds + Silvers + Bronzes CICLOPE Golds + Silvers + Bronzes PROFISSIONAIS DO ANO National Campaign Winner EL OJO Golds + Silvers + Bronzes FIAP Golds + Silvers + Bronzes WAVE FESTIVAL Golds + Silvers + Bronzes YOUNG LION 2009 2010 #1 most downloaded App at App Store ------------------------ JURYS - Ciclope 2023 - Jury President - Effie Awards - Andy Awards - YDA (Young Director Award by Shots) - CCSP 2023 (Brazilian Creative Club) - CCSP 2022 (Brazilian Creative Club) - CCSP 2021 (Brazilian Creative Club) Jury President - CCSP 2018 (Brazilian Creative Club) - CCSP 2014 (Brazilian Creative Club) - Profissionais do Ano (Top Brazilian Award) 2020 - Young Lions Brazil - ABP (Brazil Advertising Association) mucamelo@gmail.com